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Increasing guilt about bottled water
The New York Times reports on "guilt by the bottleful":
Over the last 15 years, the bottled water industry has been astonishingly successful in turning a product that once seemed an indulgence into a daily companion. Savvy marketers even managed to recast this mundane product as a talisman of sexiness - Jennifer Aniston is the new face of Glacéau SmartWater. But the fickleness of fashion may be tilting against the industry.
...Barry Eskandani, 31, an administrative assistant in San Francisco who considers himself a connoisseur of water brands, said that lately his fellow Bay Area residents act as if “you just killed their puppy” if you dare throw a bottle in the garbage.
See also:
• Chris Jordan's latest photo series (May 8, 2007)
• Truth about bottled water (July 2, 2007)
Makes Bay Area poseurs throw fits?
Time to start drinking bottled water.