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Describing customer experience work
Aug 10, 2007
At an off-site Creative Good team training day yesterday (which explains the lack of posts :) , I gave a presentation about creating a good customer experience strategy.
It all starts with understanding who we are as a "customer experience firm":
• We improve the customer experience.
• It must also improve the business.
• The client has to believe in it...
• …and must know how to implement.
Creating a good customer experience strategy will fulfill all four of those bullets.
Whether you're an experience practitioner inside a larger company, or you run your own freelance or consulting business, you can use these four bullets to frame your customer experience work.
