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Broken: Kraft Mayo slogan
Aug 2, 2007
From zmasterman97 on the This Is Broken photo pool on Flickr.
"Now has the taste of REAL mayonnaise!"
As one of the commenters says, "what the heck were they feeding us before?"
P.S. I also like the broken Warning: Made in the USA label.
It's a good thing I don't like mayo...
so, it's basically saying, "we're still selling crap, but at least now we got the flavour right!"
Unless of course, they were referring to the brand-name Real (which makes cheese), thereby making it even MORE conusing, because Real doesn't even MAKE mayonnaise.
Can you imagine THAT marketing meeting?
Client: What's wrong with our product?
Agency: Er, well...it says Mayo, but it doesn't really taste like mayo.
Client: So, uh, what do you suggest?
Agency: How about if you make it taste like mayo? And, then you could put that on the label...
Client: Brilliant, brilliant! Cut the agency a check pronto!
How about when McDonald's started advertising that their chicken tenders were "now made with white meat!"
Fabulous! Was I eating chicken sphincter before that?
So what was it before? Carboard?
Mysterious. Just can't figure out what they were thinking...
Well, the picture doesn't not provide enough info here. This may not be "real" mayonnaise at all. It could be Kraft Mayo Fat Free Mayonnaise Dressing (http://kraftfoodservice.com/productsandbrands/ProductSpecific.htm?option=product&id=918) which is not "real" mayonnaise.
what happens if I liked the taste of the old one? That is why I was buying it right? If I wanted the taste of "real mayonaise", wouldn't I buy, real mayonaise?
I once heard a talk from a Kraft food company exec who talked about Miracle Whip and how it was invented during WWII. The key selling point was that it tasted like real mayo but was made without eggs because they were rationed. So you could get something that tasted like real mayo when the real thing wasn't available. I actually like Miracle Whip better than real mayo. Interesting how historical events 60 years ago impact what's on grocery store shelves today.
as to your McDonalds chicken query, there were dark meat nuggets. they were disgusting and now they are gone. so hurray for "now with white meat"
Dear Kraft,I have grown up with Kraft and always purchase it but lately on two occasions I have purchased 2 jars of mayo and they tasted different to us. I know its to be refrigerated and all but one actually had oil on the top. I will not eat it once I see that.
sandra ross: "real" mayonnaise does oil up... i dunno the word for it and i don't care to look, but it's NATURAL... i think