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A new source of advertising: your neighbor's SUV
The latest way to get bombarded by ads: looking at the car next to you in traffic. From the NYT, Your Ad Here, on My S.U.V.? And You'll Pay?... Oh, yes:
[Procter & Gamble] either gives its brand ambassadors free cars or, more often, pays them as much as $800 a month. In the last seven years, FreeCar Media has hired about 7,000 motorists, who are instructed to park outside whenever possible, refrain from smoking, littering or swearing in their vehicle, and to attend a monthly influencer event where they hand out samples or coupons. They also have to send reports frequently with photographs to show where their cars have been.
People whose cars were wrapped with ads for two Coca-Cola products ... were cautioned against sipping Pepsi products behind the wheel. Nor could they park at restaurant chains like KFC or Pizza Hut that serve Pepsi exclusively, Mr. Livingston said.
Another FreeCar participant, Jerome Harris, 22, was in his junior year at Temple University last year when he had his Nissan Altima wrapped for a promotion for Trolls, the endomorphic dolls with Don King hairdos. He earned $500 a month while his car was wrapped; in addition to driving around while on his best behavior, he was required to hand out Trolls pens to fellow students during finals week.
They still make Trolls pens?
It's funny. The more people try to advertise the more I intentionally ignore them and look for something else.