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Growing via the customer experience
Jul 11, 2007
With lots of price competition and plenty of supply, theme parks are finding it hard to grow. Guess what they're turning to, to generate business improvement.
From the Economist, Roll up, roll up (reg. required):
In response, operators are concentrating on improving the customer experience, making greater use of their facilities and turning parks into multi-day destinations. Stronger theming helps to make a park more distinctive. Greater interactivity is also important...
When growth from other means slows down, customer experience is often where executives turn. It's much better, of course, if they make that commitment earlier on. (Take note, eBay.)
