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A book naming trend?

Is it me, or is there a trend among non-fiction books to use a single common word as the title? Take, for example, the chef expose Heat - not to be confused with the global-warming book Heat - or the new strategy books Unstoppable and Peak. I wonder if there will be a land-grab for good single-word titles, before they start repeating.

Perhaps I should have named Bit Literacy just "Bits"? Or "Bit"?

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"...the Elements of Style for the digital age."
- Seth Godin
Bit Literacy, the book by Mark Hurst, shows how to solve email and info overload.