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Strange slogan for Windows Mobile
Strange tag line for the current Windows Mobile ad campaign: "the best way to increase (or avoid) productivity."
It's like they've just given up - as if to say, "Here's our new device. It might help, it might not, we have no idea. But it's shiny and expensive, so please just buy it."
At least they understand that productivity is the issue.
(They should have read my note to developers in my new book, Bit Literacy: Productivity in the Age of Information and E-mail Overload.)
This ad campaign cracks me up. Mark, my answer is that it increases productivity because it integrates seamlessly with Exchange giving me my email, calendar and phonebook. But I have to restart the phone a couple times a day, losing any efficiency I have gained.
I think what they're saying (or trying to say) is that you can choose when to work ("be productive") and when to not work, since it's so portable. So instead of being chained to the 9-5 mindset, you can be productive at night, for instance, and be not productive in the mornings. Having this device supposedly makes this possible because you can work wherever you are, whenever you want.
I do agree that the wording is pretty silly, though. To me it says, "You can choose to be productive, or you can choose to play solitaire all day. Up to you." In that way, it's not much different from other Microsoft products. ;)
It's not great creative, but it's at least a bit clever. I got it. This quip seems like another tiresome, petty "OMG, MS isn't perfect!" dig. Move on.