All projects: Gel, Jobs, Gootodo, Games, Uncle Mark, Goovite, Blog, Bit Literacy
Eating and container size
May 3, 2007
In almost any sort of experience, context matters a lot. For example, the two black dots at left are the same size - it's the context that makes them look bigger or smaller.
Another result is that container size can affect how much you eat. Your Plate Is Bigger Than Your Stomach - New York Times describes an experiment (and references those black dots):
Some people got merely big buckets, while others received truly enormous ones. Both sizes held more popcorn than a typical person could finish. Yet when the Wansink research team weighed the buckets after the movie, there was a huge difference in the amounts the two groups ate. Those with the bigger buckets inhaled 53 percent more on average...
