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Microsoft and the videogamer's experience
Perhaps ignoring the success of the Nintendo Wii - which remains sold out across many parts of the U.S. because it's fun to play - Microsoft announced today a new Xbox version packed with lots of new high-tech doodads and buzzwords.
From Upgraded Version of Xbox 360 to Be Introduced by Microsoft:
“Today’s games-and-entertainment enthusiast has an insatiable appetite for digital high-definition content,” said Peter Moore, corporate vice president for Microsoft’s interactive entertainment business, in Redmond, Wash.
Yes, just insatiable!
But that's not what this New York Times piece found, nor this Wall Street Journal piece, still less this interview. Don't Microsoft VPs read the news?
It's a strongly held belief that better technology = better experience. Strongly held beliefs are notoriously hard to change.