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AT&T's and Verizon's "experiential" stores
Mar 14, 2007
The NYT reports that Verizon and AT&T have launched new stores, trying to make buying cellphones more "entertaining." From AT&T Megastore Aims to Make It Fun to Buy a Phone:
That approach has clearly worked for Apple. More than 28 million shoppers visited one of Apple's 176 stores last quarter, according to the company, and spent more than $1 billion.
Perhaps most pertinent is what the three stores are called.
Apple's store is called The Apple Store. Good, clear, descriptive name.
AT&T's store is called the AT&T Experience.
Verizon's store is called the Verizon Experience.
Marketers, if you're not fooling Ziggy, you're probably not fooling your customers, either.
