All projects: Gel, Jobs, Gootodo, Games, Uncle Mark, Goovite, Blog, Bit Literacy
Trendwatching - trying new experiences: "trysumers"
Feb 8, 2007
Trendwatching on "trysumers"... I don't love the buzzword but it's interesting to see what their argument is. In a word, "It’s never been more affordable for consumers to try out new products, or to travel and try out new destinations and experiences."
From Daring consumers who love to try new things:
Expect reviews and inside info to become even hotter than they already are: with 1 billion consumers now online, the army of reviewers is endless. (Just consider that travel review site TripAdvisor.com already has more than 20 million visitors each month, 4.3 million registered users, and 7 million reviews and opinions, covering 23,000 cites, 175,000 hotels, not to mention 460,000 traveler photos covering 35,000 hotels). Expect reviews to increasingly become multimedia, real-time, more trusted, and - thanks to sophisticated profile matching - more accurate, too.
