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Pogue on Microsoft's poor PR practices
David Pogue nails it again, pointing out weasel-tactics used by Microsoft's PR team to get positive press (bribing bloggers, inventing testimonials). From A Wake-Up Call to Microsoft's PR Team:
I am not, and never will be, a knee-jerk Microsoft basher. I'll give its products good reviews whenever they're deserved (as I have with, for example, Media Center, Windows Vista and Office 2007).
But for goodness' sake: Why is Microsoft so insecure? Why can't it allow its software to stand on its own? Why does it feel the necessity to spin public opinion using these phony "grass-roots" marketing tactics?
My upcoming book Bit Literacy mentions Microsoft software several times, too.
