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Philips CEO on simplicity
The CEO of Philips writes about simplicity - starting with a strange rhetorical question. From Do people need the gizmos we're selling?
To me, simplicity is imperative, not just because products have become more complex over the years, but also because every aspect of our lives continues to get more complex. Today, the majority of American families extend beyond a single household and our jobs increasingly invade our private time as we juggle family schedules and responsibilities while answering e-mail on mobile devices.
Rather than simplifying our daily routines, most technology has actually made our lives more complex.
Spending hours learning to use a new gadget is the last thing most of us want to do. The ability to take a product out of the box and just have it work, without the need to read a manual for hours, is now high on most consumers' priority lists when deciding on a purchase.
At Creative Good we're evaluating the out-of-box experience for a major brand right now - it's an important process.
(Thanks, Michael M)
