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Gel speaker update - David McQuillen (euroGel '06)
Jan 30, 2007
Congratulations to David McQuillen, euroGel 2006 speaker, for being named one of Fast Company's "Top Ten Creative Minds of 2006".
See a video clip of David's euroGel talk on the Gel videos page.
Or get Fast Company's take on it... from Talk to Our Customers? Are You Crazy?:
McQuillen made each member of his team spend a day in a wheelchair. Then he invited 50 of the bank's senior managers to an event in May during which they were made to spend time in a wheelchair, wear a weighted suit made to re-create what it's like to be 70, and eat lunch in the dark, courtesy of Zurich's Blind Cow restaurant, where all of the waiting staff are visually impaired.
