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Experience in Old Spice
Jan 8, 2007
Guess what the new Old Spice slogan is going to be. From the NYT, Old Spice Tries a Dash of Humor to Draw Young Men:
Wieden & Kennedy, introduces this week its first work for Old Spice since landing the creative and media accounts for the brand in February 2006. A television, print and online campaign [will have] the theme "Experience is everything"...
Procter & Gamble spent an estimated $100 million on this campaign.
And I think it's only fair, then, that they sponsor your blog:-)
Regards,
Glenn