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Why Microsoft failed online
Steve Berkowitz, Microsoft's new online chief, tells why Microsoft has so far lost online. (Emphasis mine.)
Microsoft lost its way, Mr. Berkowitz says, because it became too enamored with software wizardry, like its new three-dimensional map service, and failed to make a search engine people liked to use.
“A lot of decisions were driven by technology; they were not driven by the consumer,” he said. “It isn’t always the best technology that wins. It is the best experience.”
Seems Mr. Berkowitz could get some value by pointing his people to Good Experience resources. (And bringing them to Gel - but I'm biased.)
Link to NYT story
See also how this same story is playing out in the video game industry, in Nintendo: success with simplicity
