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New design thinking at Stanford
Worth a read - interview of a professor at Stanford's Institute of Design. From EETimes.com - For best design, it takes a village
This new methodology is all about getting designers out in the field to shadow their prospective customers, unearth their hidden needs and get them to try one prototype after another until designers get the product right.
P.S. Amazingly, the word "innovation" appears in the article only twice - imagine! :)
(Thanks, Phil S!)
