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Advertising has no future, says the ad agency CEO
From DMNews, Embed marketing in products:
The future of advertising is that there isn't any. Yes, that's coming from an agency, which created memorable ads for clients like Burger King, Volkswagen and Miller Brewing. "We think the future of advertising is great products that have marketing embedded in them," Mr. Hicks said.
Maybe they've been reading past columns saying just that.
(Thanks, Scott)
