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The shopping cart experience
Sep 17, 2006
"This is all about improving the shopping experience. Unless you're going to do something that's going to give a direct customer benefit, it's never going to catch on.''
So says Doug Bartlett, from a New Zealand company that makes a $100,000 shopping cart system that allows young passengers to watch TV in the cart while the parent shops.
Groceries are a notoriously low-margin business. Is this the key unmet need for customers?
Link: High - Tech Shopping Carts Face Hurdles - New York Times
