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HBO Experience
Sep 8, 2006
Sign spotted in Manhattan: "It's not a store. It's HBO. The retail experience. Opening November 2006"
If the "retail experience" isn't a store, what is it? A bank? A travel agency?
Just calling it an experience doesn't magically make people excited. If it's an authentic good experience, people will understand it right away, no matter what the sign says.
(Thanks, Anne)
