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WSJ on cell phone research
Jun 20, 2006
Phil Terry points out that The Wall Street Journal reported today that startups offering multimedia content in the cellphone industry are having trouble.
From the article: "Cellphone start-ups that were counting on TV, music and other premium services to attract users are floundering..."
One research firm in the article ran a survey of 35,000 cell phone users, asking them which mobile services they use. Unsurprisingly, only about 1% - one percent! - of cell phone users download or stream music or video.
As our own past client research has shown, customers still care primarily about the quality of the phone calls. They want reliable phone service on their cell phones; cost and simplicity of subscriber plans are also very important.
(If you have a WSJ.com account, see: Cellphone Start-Ups Struggle)
