All projects: Gel, Jobs, Gootodo, Games, Uncle Mark, Goovite, Blog, Bit Literacy
NYT interviews ING chairman
The NYT has a good interview of a nominee from our inaugural 2005 Copernican Awards. If you don't know about the customer-centered practices of ING Direct, this is worth a read.
Here's the interview of ING chairman Michel Tilmant. From Like Its Logo, Dutch Bank Stays Simple:
Q. Does the question simply become one of pricing, of being able to offer the highest return?
A. In every country where we are, we have competitors offering higher rates than we offer. But you've got to be very careful, because, you know, consumers are smart. We have a product offering that has no commissions, no minimum, no tricks. Does the competition offer any tricks, like ties to something else that you have to do to be there, or a minimum balance, or a minimum usage? We have to be better than the next most comparable alternative.
