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Learning from Craigslist
Jun 21, 2006
Jim Buckmaster, business partner to Craig Newmark (Gel :'06:), explains one secret of Craigslist's success. From WSJ.com - Zen and the Art of Classified Advertising:
Mr. Buckmaster figures that Craigslist employs 21 people, and starts to count them on his fingers. It never brought in venture capitalists with their grand designs and exit strategies. "We didn't want to have those voices at the table," he says. So Craigslist has remained beholden to no one -- except, as Mr. Buckmaster constantly intones, its "users," who pay nothing for the privilege of posting or searching the millions of pages of apartment listings, moving sales and personal ads that make up the Craigslist ecosystem. "If it's not something that users are asking for," he says, "we don't consider it."
(via kottke)
