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Commerce Bank tops the banking ratings

From a Satmetrix release:

The "Net Promoter Industry Report 2006: Financial Services" report "identified the best and the worst Net Promoter rankings of the consumer banking industry.... Commerce Bank topped the inaugural report, with a Net Promoter Score of 54%."

If you saw Dennis Diflorio speak at Gel :'06: (he's the head of all retail operations), you'll know how they did it and why they got such a high score.

See also: my column on "net promoter" ratings, May 2005





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"...the Elements of Style for the digital age."
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