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Simplicity in advertising
WSJ reports that Philips is paying ad dollars for some magazines to move the table of contents to a more reader-friendly location (with, of course, a thank-you to Philips on the page).
From Philips and Time Inc. Agree to Keep It Simple:
Philips has been burnishing a "Simplicity" ad theme since 2004. Lately it's been pushing the theme with ad techniques that provide a benefit to the person who sees the advertising.
In October, the Amsterdam-based consumer-electronics company paid about $2 million to be the sole national sponsor of "60 Minutes" on CBS. The show featured fewer ads overall, and some of the extra time was given back to the news program for longer story segments.
(Thanks, kottke)
