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Gel speaker update: Ze Frank
Ze Frank Gel '03 writes in his excellent blog recently:
i get frustrated when advertising agencies reframe themselves as high-end "content providers", envisioning a shift towards specialized media production companies. its a losing battle. there are too many content providers (all of us) to contend with. advertising, in my opinion, needs to move toward understanding and creating spaces that facilitate content sharing and conversation. participation, not consumption has become the currency of loyalty.
