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Kirkpatrick on Xfire's philosophy
From David Kirkpatrick's most recent Fortune column, Is Xfire the Next MySpace?:
"If you make the product cool and people love it, it will spread like crazy and you can monetize it later." [So says Xfire.com's CEO, Mike Cassidy.] If a company really understands its customers, it's hard to beat such a formula.
...Xfire, which only launched in January 2004, has three million passionate customers who use its PC software an astonishing average of 88 hours a month, according to Cassidy. More amazing facts: almost 300,000 new users join each month, and for two years the service has sustained a 2 percent-plus growth rate -- weekly. Its users -- in 100 countries (a slight majority are in the United States) -- are online for 200 million minutes every day.
The reason for the growth can probably be found in a core philosophy that puts users first.
