All projects: Gel, Jobs, Gootodo, Games, Uncle Mark, Goovite, Blog, Bit Literacy
Good book on branding
This Economist article recommends "Kellogg on Branding" as a good primer on branding:
Branding is a powerful weapon in today's marketing armoury; it can lift an indifferent product to cult status and high margins. The book defines it as “a set of associations linked to a name, mark, or symbol associated with a product or service—a brand is much like a reputation”. It is the difference between a Harley-Davidson and A.N. Other Bike. Water is merely a fungible commodity until it becomes a brand in a bottle. There is no shortage of books giving advice on how to weave this particular business magic. If you have time to read only one of them, make sure it is this one.
