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Complexity of tech products
From this Wharton article:
Complexity among consumer technology products has never been greater -- a good thing if the complexity means product improvement. But Wharton experts say new bells and whistles pose challenges to businesses and consumers alike. Complexity -- along with choice -- can have a big impact on how firms make and market new and improved gizmos, and on the decision processes of the people expected to buy them...
"In introducing tech products today, the main emphasis is on differentiation and how your product is unique. But if you fast-forward another five or 10 years, ... we will start to see ease of use become the most compelling feature of all."
