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AOL's new ad campaign
Continuing our advertising reviews... is this a better investment than improving the customer experience? From the NYT: AOL pays $50 million to promote AOL.com.
(Previously: Reviewing Good and Bad Advertising).
AOL's new content model (rather than the dial-up access) seems trifling to me. Where can AOL go but down without adding any real value to the online experience? If i can get news without having to pay NY Times, why not the same direction for AOL? I hope iTunes becomes the defacto for pay-per-content, and gains more studios.