All projects: Gel, Jobs, Gootodo, Games, Uncle Mark, Goovite, Blog, Bit Literacy
JetBlue and JFK's TWA terminal
Combine JetBlue (a 2005 Copernican winner), David Rockwell, choreography, and the beloved TWA terminal at JFK, and you get some very interesting experience design:
From this Business Week story:
Taking its cues from the steps of the Metropolitan Museum of Art and the stoops of the Big Apple's brownstone neighborhoods, Rockwell imagines replacing an airport's typical plastic tables with stepped, raised platforms for people-watching. With the help of Broadway choreographer Jerry Mitchell, Rockwell plotted the movement of passengers through the terminal. "We looked at dance, because we wanted to create a sense of lightness and airiness," Rockwell says.
(Thanks, Riki!)
