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Whole Foods invests in the experience, not ads
"Consumers don't see Whole Foods ads in their local papers, during daytime television shows or even in magazines.
While other food retailers spend heavily to draw shoppers, Whole Foods counts on its brand, its reputation and targeted community efforts to bring in customers."
From Whole Foods shuns ads, sells lifestyle.
(Thanks, Scott)
funny
their bathrooms have more signage than most stores - that's covering the experience from end-to-end -
serious
'they are roughly valued at 8 billion, huge mark-up but if you think that they will continue to execute and deliver - buy the stock and eat with the proceeds of the gain -