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Changing the name to Macy's
This New York Times article reports...
The owner of Macy's, Federated Department Stores, said yesterday that it would convert at least 10 different store brands - including Filene's, Famous-Barr and Hecht's - to the Macy's name in 2006.
Same inventory, same prices, same level of service, same store. Once the customer passes under the large lit-up sign outside and enters the store, what does it matter?
Changing the name doesn't change the customer experience.
"Changing the name doesn't change the customer experience."
Let's hope not. Every experience I've had with Macy's has been terrible.